Since few years ago, EA SPORTS FIFA has become the number one franchise in the sports video game industry. Always link to football and sharing the same values of LaLiga, from now on it will be the only football simulator videogame that will enjoy an exclusive agreement with LaLiga.

https://www.ea.com/es-es/games/ea-sports-fc/fc-24

THIS IS PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, it’s only natural that we want to stand on the same playing field as the fastest athletes on the planet. To achieve that, the PUMA brand is based on the very values that make an excellent athlete.

BE BRAVE

We’re never afraid to take risks. We trust our instincts to make unexpected choices that push sport forward.

BE CONFIDENT

Whatever we do, we do with conviction. We make strong statements, we are bold and we believe in ourselves.

BE DETERMINED

Nothing comes between us and realizing our dreams. We believe success is an endless pursuit to improve ourselves and how we play.

BE JOYFUL

We live to play the game. For us, sport is more than winning at all costs. We revel in the pure joy of sport competition and play.

Mahou, the most awarded Spanish beer range in the world, is a beer family born in Amaniel Street in Madrid in 1890. As a result of the work of master brewers who, for more than 130 years, have been seeking to share flavors and gatherings around them. Experience, passion and quality have driven Mahou to continue growing and innovating, to offer consumers a wide portfolio of brands such as Mahou Cinco Estrellas, Mahou Clásica, Mahou 0,0 Tostada, Mahou Maestra, Mahou Cinco Estrellas Session IPA, Mahou Barrica, Mahou Sin Gluten, Mahou Cinco Estrellas Radler, or Casimiro. 

Historically, Mahou Cinco Estrellas has always supported football and its fans, enjoying with them in every match and promoting gatherings around football to enjoy this shared passion. In order to maximize the common forces with LaLiga, an international agreement has been developed that encompasses the entire Mahou San Miguel company and reinforces the support for our soccer and its power of social transformation, the strength and potential of LaLiga, as well as the shared values between both organizations.

Riyadh Season is an annual festival that transforms the city into a global stage for top-tier entertainment. Since its launch in 2019, Riyadh Season has become one of the region’s most anticipated festivals, attracting millions of visitors from all over the world each year with its diverse lineup of concerts, live shows, and interactive experiences. Running from October to March, Riyadh Season offers a spectacular blend of entertainment that appeals to both local audiences and international visitors.

This year’s edition promises an epic start, featuring the IV Crown Showdown, a thrilling boxing clash between Artur Beterbiev and Dmitry Bivol, where only one fighter will claim the coveted four crowns. Alongside this historic fight, the opening night will showcase electrifying performances by global music icons Ciara, Missy Elliott, and Busta Rhymes, setting the tone for an unforgettable season.

Fans can also look forward to the Six Kings Slam, an epic tennis event featuring six of the world’s best players battling it out in Riyadh. Major entertainment events and destinations around the capital with exciting boxing cards round out the lineup, offering fans and visitors a range of thrilling experiences.

With live concerts, immersive attractions, and large-scale productions lined up, the 2024 edition promises non-stop entertainment. Riyadh Season continues to set new benchmarks for global events, positioning Saudi Arabia as a leading destination for world-class experiences and entertainment. Whether you’re witnessing a combat sports event, attending a star-studded concert, or watching tennis legends compete, Riyadh Season has something for everyone.

BKT Tires is a leading manufacturer in the off-highway tire market. Specializing in the manufacture of tires for agricultural, industrial and OTR vehicles.

BKT products are sold in over 160 countries worldwide through a network of national distributors. As a global specialty tire supplier, BKT’s strength lies in its extensive tire lineup of over 2,700 products. The company is committed to offering quality solutions that are able to satisfy the most demanding user needs in addition to value added services.

BKT aims at further enhancing both equipment performance and efficiency enabling users to be highly competitive within their sector.

Consistent investment into Research & Development is a hallmark and part of the corporate philosophy.

Not only products. The BKT brand is based on a totality of essential elements: quality, technology, innovation, service, but also care for the community, for the environment, for people’s future.

Discovering the philosophy of BKT is a real journey that leads to the company’s Indian roots. Not only are these ever present, but they are BKT’s drive in terms of their CSR policy. Thanks to the giving-back principle, the group continues to thank and to give back – particularly to India – as much as possible from what it has received. It does this by facing topics of human solidarity, social development, and environmental responsibility.

BKT is aware about its environmental footprint and fully committed to reducing it and being a good example to be followed: among the many acknowledgements and certifications, BKT has received for three years in a row the National Energy Conservation and Sustainability Award conferred by the Indian President to companies that distinguish by managing natural resources. This happened thanks to the fact that 50% of the BKT production in Northern India is met by wind energy.

When it comes to charity, BKT operates through the BKT Foundation that sustains projects and initiatives of different nature and origin. This includes the health sector and supporting the essential right to study. The purpose is to ensure education to underprivileged children, rescuing them from the streets, and taking them to school. In cooperation with the Government of India, a remarkable school canteen program has been implemented providing food to over 1.4 million children at 10.000 schools located throughout ten Indian states to fight against hunger and malnutrition. BKT activated numerous charity events and initiatives all over the world. As multinational group, it feels the urge to intervene globally, not only in India, and to take care of every single community.

BKT is also renown for its commitment in the sport world. Many are the sporting events that the multinational group from India supports and follows actively all over the world. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT loves sport because it fully reflects its corporate philosophy: the joy of achieving goals, the feeling of satisfaction and content when being rewarded for all efforts and sacrifices, the ability of hitting new records aiming at always higher and greater ambitions.

Welcome to the BKT world - far more than tires!

PANINI ESPAÑA SA, con sede en Torroella de Montgrí (Girona), es la filial del GRUPO PANINI responsable de los mercados de España y Portugal. La empresa PANINI fue fundada en 1961 por los hermanos Benito, Giuseppe, Umberto y Franco Panini en Módena, ciudad del Norte de Italia en la que PANINI sigue conservando su sede central. En la actualidad el GRUPO PANINI distribuye sus productos en más de 150 países de todo el mundo y cuenta con una plantilla de 1.200 empleados. EL GRUPO PANINI edita en exclusiva los productos coleccionables (cromos, trading cards, card games…) de las principales Ligas europeas (con España, Inglaterra, Italia y Francia a la cabeza), asimismo edita los productos coleccionables de las Copa del Mundo (tanto masculina como femenina), Eurocopa y Copa América, entre otras muchos.

En el mercado español, la colección de LaLiga cumple su 51ª temporada de presencia ininterrumpida en el mercado. La primera fue lanzada durante la temporada 1972-73 bajo el sello de Colecciones Este, marca perteneciente al GRUPO PANINI desde 2001. La colección de cromos de LaLiga Santander 2022-23 de Colecciones Este/Panini es la única bajo licencia oficial de LaLiga.

Founded in 2018, Sorare was created by football fans for football fans. Through NFT collectibles and its global fantasy football, the company is on a mission to become ‘the game within the game’.

Sorare is transforming online sports fandom and giving its community a new way to connect to the clubs and players that they love.  LaLiga fans, collectors and fantasy football players are now able to freely trade and play with digital cards of players from LaLiga. 

Sorare’s mission is to build “the game within the game” and to give fans the platform to celebrate, share and own their football passion.

On Sorare, fans can earn weekly prizes, from new cards, to money can't buy experiences like going to a LaLiga game and watching it with a Legend. 

For more information: https://sorare.com/laliga

Over the last 25 years, BetOnline.ag has built an industry-leading platform that provides sports betting, poker, casino, and horse racing products to millions of customers worldwide.  

BetOnline offers game odds, live betting, prop bets, and futures for every sport under the sun including soccer, baseball, basketball, football, hockey, golf, tennis, MMA, and more!   

Backed by secure, cutting-edge technology, BetOnline can be accessed from any location on any device, and a customer support team is available around the clock 365 days a year to ensure a first-class experience.  

With rapid deposit options such as credit cards and cryptocurrency, you can bet on the big game or play poker in minutes at BetOnline. And when you're ready to cash out your winnings, our customers enjoy same-day payouts in most situations, and cryptocurrency withdrawals are almost instantaneous. 

A 100% Welcome Bonus is always available to new customers, and existing clients can take advantage of generous promotions and daily reload rewards. BetOnline.ag values loyalty, and customer satisfaction has been the company's highest priority for nearly three decades. 

AnyRoad is a consumer engagement platform that empowers brands to turn their customers into passionate superfans.

 With over a decade of expertise in experiential success, AnyRoad combines world class creative with innovative technology to deliver unique, engaging experiences that boost loyalty and drive revenue growth.

 By tapping into deep insights about customer behavior, AnyRoad designs custom experiences and exclusive moments that truly resonate with your audience. Whether through VIP experiences, personalized digital content, or premium memberships and fan clubs, AnyRoad ensures every interaction strengthens the bond between your brand and its most dedicated supporters.

 From strategy to execution, AnyRoad takes care of every detail, providing exceptional service and continuous optimization to keep your brand top-of-mind. The most loved brands in the world partner with AnyRoad to transform customer engagement into lifelong loyalty.

Microsoft (Nasdaq “MSFT” @microsoft) impulsa la transformación digital para la era de la nube inteligente y el Intelligent Edge. Su misión es ayudar a cada persona y a cada organización en el planeta a hacer más en su día a día.