Nota de Prensa
WED 18.09.2024
LALIGA North America (LLNA) today announced the slate of events for the 2024-25 edition of “El Partidazo,” the season-long event series highlighting many of the biggest games in Spanish soccer, and bringing exclusive experiences to fans in the United States. Hot on the heels of last month’s announcement of the new “LL12” fan club for North American fans, launched in conjunction with AnyRoad, “El Partidazo” will present exclusive opportunities for members of LL12 to meet LALIGA legends, and get closer to the league they love.
“We are delighted to finally announce this year’s “El Partidazo” schedule to our millions of fans in this country,” said Nicolás García, VP Strategy & Business Development of LALIGA North America. “Our partnership with AnyRoad and the creation of LL12 shows our deep commitment to bringing first-class, money-can’t-buy experiences to LALIGA fans across the States. This latest schedule of “El Partidazo” events will allow us to do that on a scale never-before-seen in the US, continuing our plan of giving back to all of our fans who watch LALIGA religiously every weekend.”
Originally created in 2023, “El Partidazo” - which translates to the great game - allows fans in North America to celebrate their fandom of LALIGA, with watch parties for the biggest games in the Spanish soccer calendar. Across the 2024-25 season, LLNA will host more than 40 different events across the United States, meeting fans in 10 different cities - bringing the passion, excitement, and drama of LALIGA directly to the fans like never before. More than 11,000 fans registered to attend “El Partidazo” events last year, and that number is sure to grow this year.
“El Partidazo” promises to be a true highlight of the soccer season in North America,” said Jonathan Yaffe, CEO and Co-Founder of AnyRoad. “We’re delighted to have partnered with LLNA to create LL12, and we will continue to empower our partners to make these strong and meaningful connections with their superfans using the platform. What we will create for LL12 members at “El Partidazo” core events will ensure these weekends become “must-attend” for established and new LALIGA fans alike.”
The core event series will feature two-day events, built around some of the biggest matches in the LALIGA season. On day one, in partnership with Plei (the leading pick-up soccer app in the US), LLNA will host a Pre-Party, with a “King of the Turf” format of pick-up soccer games. LALIGA Ambassadors will be on hand to meet the local community, watch the games, and give out exclusive prizes to the winners, including signed LALIGA merchandise. Then, on day two, LLNA will host watch parties for some of the biggest games in the LALIGA season. These watch parties will be hosted by a LALIGA ambassador, and include pre-game live connections with ESPN’s broadcast, at a large neutral venue where fans of both teams can enjoy the spectacle of a huge LALIGA matchday. A full calendar of scheduled core events can be found at the bottom of this press release.
“Plei is delighted to partner with LALIGA North America to create unforgettable experiences for fans across the United States,” said Sebastian Duque, CEO and co-founder of Plei. “The Plei pickup soccer app is built around connecting fans with one another, and creating opportunities for people to come together and play this beautiful game we love. It’s therefore a very natural partnership for us to join forces with LLNA, to celebrate the game in North America, and build incredible events together in the “El Partidazo” series.
Beyond these watch parties for all LALIGA fans, LLNA will also host Satellite Parties at Peña (Fan Group) bars in a variety of cities across the US, where hardcore fans of particular teams regularly gather for games. Bars in New York, Los Angeles, Chicago, Washington D.C., Atlanta, San Diego, San Francisco, and Dallas will all host these events throughout the season on weekends where there is an “El Partidazo” event happening elsewhere.
Schedule of “El Partidazo” Core Events 2024-25**
- Weekend of September 28, Tom’s Watch Bar, Los Angeles, CA - Atletico Madrid vs Real Madrid
- Weekend of October 26, Pig Beach Barbecue, New York, NY - El Clásico, Real Madrid vs Barcelona
- Weekend of December 21, Location TBD, Miami, FL - Barcelona vs Atletico Madrid
- Weekend of February 8, Moe’s Cantina, Chicago, IL - Real Madrid vs Atletico Madrid
- Weekend of March 15, Location TBD, Dallas, TX - Atletico Madrid vs Barcelona
- Weekend of May 10, Pitch 25, Houston, TX - El Clásico, Barcelona vs Real Madrid
**subject to change based on date/time of the games.
© LALIGA - 2024