Cadena SER joins LALIGA FANTASY as media partner for the new season

Cadena SER and LALIGA have signed an agreement making the station the official media partner of LALIGA FANTASY, the official football manager app for LALIGA EA SPORTS. The app reached 1.1 million daily players last year. Running in parallel with the official LALIGA championship, the app allows users to assemble virtual teams using real LALIGA EA SPORTS players and earn points based on their performance in each matchday.

This newly active agreement will continue through the end of the season. With it, users will have access to the Cadena SER League, in which teams from Carrusel Deportivo and El Larguero as well as those of registered app users will participate. Listeners of Spain’s two leading sports radio shows (according to data from the 2nd wave of the EGM 2025) will have the chance to create their own virtual teams with their favorite LALIGA EA SPORTS players and compete against each other in a league where they can showcase all their football knowledge.

As part of this partnership, Cadena SER’s sports team, led by Dani Garrido and Manu Carreño, will closely follow the competition, providing coverage and commentary across the station’s broadcasts, website, and app throughout all 38 matchdays of LALIGA EA SPORTS. Furthermore, the LALIGA FANTASY app will draw on news from Cadena SER’s website to keep users informed about key updates in the game such as scores, dramatic transfers, signings, and more.

Commenting on the agreement, Jaume Serra, General Director of Radio and Audiovisual Business at PRISA Media, said: “Bringing together the most-listened-to sports radio station in Spain with LALIGA FANTASY, the leading global football manager game, presents a tremendous opportunity. This partnership strengthens our commitment to sport by connecting us even more closely with one of football’s most active and passionate communities. By blending the excitement of live sports on Carrusel Deportivo and the analysis on El Larguero with the fun and strategic play of LALIGA FANTASY, we’ll build community with fans everywhere and share their passion for this globally followed competition.”

Alfredo Bermejo, LALIGA’s Director of Digital Strategy, added: “After last season’s extraordinary growth, LALIGA is committed to further innovation, and this alliance with Cadena SER is a fantastic chance to do so. With this agreement, we’ll generate new synergies that keep fans at the heart of the experience, offering them new ways to enjoy the best football. Thanks to the large communities behind Carrusel Deportivo and El Larguero, we’ll attract new fans, and those already familiar with LALIGA FANTASY will feel closer to the action than ever before.”