LaLiga Experience
TUE 15.04.2025
The charming Basque city of Vitoria-Gasteiz played host to the latest edition of LALIGA EXPERIENCE, offering an unforgettable journey through football, culture, and international storytelling. The four-day experience culminated in a high-profile clash between Deportivo Alavés and Real Madrid, where Camavinga’s late goal sealed a 0–1 win for the visitors at a packed Estadio de Mendizorrotza.
But the match was just the finale of a content-rich adventure that brought together creators and broadcasters from Malaysia, Indonesia, Thailand, Australia, and Hong Kong, who immersed themselves in Basque heritage and Alavés’ club identity.
The experience kicked off with a warm welcome and set design shoot, followed by exclusive access to Deportivo Alavés’ Ciudad Deportiva. Guests took part in a tour of the training facilities, joined in content challenges with first-team and women’s players, and got to know the club’s football philosophy up close.
The agenda also brought creators into the heart of Vitoria's culture — from sampling local pintxos and exploring the historic old town to attending a LALIGA match at Reale Arena in San Sebastián to watch Real Sociedad, another Basque powerhouse.
The visiting creators — including Burn, CEO FIFA, Ganindra Bimo, Jackie Adisorn, Josh Mansour, CKYKylie, and Momo Kwok — published real-time content across Instagram, TikTok, YouTube Shorts and more, reaching millions of fans across Southeast Asia, Oceania, and beyond.
Through collaboration posts, localised engagement, and authentic storytelling, this LALIGA EXPERIENCE continues to showcase Spanish football to the world — one city at a time.
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© LALIGA - 2025