Directivos

Javier Tebas Medrano, who holds a law degree from the University of Zaragoza, has been president of LALIGA since April 2013. He was re-elected to this position for a further four years in 2016, 2019 and 2023. He was previously elected vice-president of LALIGA in 2001, and in 2003 he became a representative of the so-called G-30, a group comprising 30 LALIGA clubs for the joint negotiation of their audiovisual rights.

Javier Tebas' presidency of LALIGA has focused on three key areas: economic oversight, the centralised sale of audiovisual rights, and the competition’s internationalisation strategy.

The first major milestone of his presidency was to successfully control the finances of Spanish professional football, allowing clubs to reduce their debts and eliminating late payments to players.

Another major achievement during his term as president was the centralised sale of audiovisual rights, through Royal Decree Law 5/2015, which has allowed all LALIGA clubs to significantly increase their revenues.

Internationalisation is equally one of the hallmarks of LALIGA since the arrival of Tebas. It is based on three important pillars: a network of international offices (11 worldwide), the extensive LALIGA Global Network of delegates (35 members distributed across five continents) and three Joint Ventures in different parts of the world.

Additionally, innovation, technological development and a data-driven approach centred on Business Intelligence and Analytics, as well as the fight against audiovisual fraud, are integral parts of his strategy and deeply rooted in the DNA of LALIGA and its clubs.

Since becoming president of LALIGA, Javier Tebas has participated as a speaker and lecturer in different global forums such as Sportel, Web Summit, World Football Summit, Thinking Football Summit, FT Business of Football Summit, and Soccerex Miami, among others. He has served as a lecturer for numerous courses, master's programs, and university or private diplomas in the fields of commerce and sports (including institutions such as ISDE, Illustrious Bar Associations, Master’s in Sports Law at the Real Madrid University School run by the Universidad Europea, LALIGA Business School, etc.).

Javier Tebas has been a practising lawyer since 1987 and founded his own firm specialising in Corporate Law, later extending his areas of specialisation to Sports and Bankruptcy Law.

His first direct connection with the world of football came in 1993, when he was elected president of Sociedad Deportiva Huesca, a position he held until 1998 (when it played in the 3rd Division and Second Division B). Later, he became a director of C.D. Badajoz S.A.D. and C.D. Toledo S.A.D.

Javier Gómez Molina has been the Corporate General Director of LALIGA since October 2021, following an initial period from 2013 to 2019.

Under his leadership, LALIGA implemented Economic Control in 2013, a self-regulation system that has practically reduced to zero both the debts of clubs with the Public Administration (€650 million) and player complaints over unpaid wages (341 cases).

Prior to his position at LALIGA, he worked for AC Talent Sports & Entertainment from January 2020 until 2021. From 1999 to 2012, he held various positions of responsibility at Valencia CF; he was Chief Financial Officer for the first nine years, then General Manager, and in the last three years, Executive Vice President and Chief Financial Officer.

Gómez holds a degree in Business Studies from the University of Valencia, a Master's degree in Taxation from the Colegio de Economistas de Valencia and the Centro de Estudios Garrigues I Law & Business School. He also has extensive training in preparing for public competitive examinations (tax, commercial, civil law, etc.) and has completed various courses related to economic and financial matters.

Jorge de la Vega has been the Executive Director of LALIGA since January 2024, and previously served as Commercial and Marketing Director since joining the company in 2020.

Under his leadership, LALIGA has evolved and transformed its sponsorship strategy, culminating in the alliance with EA SPORTS in 2023. Through this partnership, the company not only became the title sponsor of LALIGA but has also created a revolutionary symbiosis in football to break down barriers between the physical and digital worlds.

Previously, Jorge de la Vega was the Director of Sponsorship Activation at Real Madrid CF, where he had a career spanning over 14 years dedicated to sales, sponsorship commercialisation, advertising and player image rights, and sponsorship activation. Before that, De la Vega worked in consulting in the technology sector at IBM, and later in Human Resources at the company Michael Page.

He holds a degree in Business Administration from RCU Mª Cristina (Univ. Complutense de Madrid). Master’s in Management of Sports Entities from the Johan Cruyff Institute.

Loreto Quintero Gordo has been the General Director of the Presidency at LALIGA since 2024. Upon joining LALIGA in 2017, she has held positions such as Director of Affiliated Companies, Director of Strategic Projects, and Executive Agent of the Presidency.

Under her leadership, LALIGA has implemented the Strategic Projects structure, under which the global plan against audiovisual fraud operates, one of the current pillars for the football and entertainment industry. Previously, Loreto Quintero was responsible for the development of ‘LALIGA+’, LALIGA’s multi-device streaming platform that offers a wide variety of sports and competitions live and on-demand, which is a unique project in the football industry.

Before joining LALIGA, Loreto worked for companies such as Heineken España, the Spanish brand Piel de Toro, and the consulting firm International Ventures Consultants, focusing on entrepreneurship and business development projects.

Loreto Quintero holds a degree in Advertising and Public Relations and specialises in International Trade Management.

Marta Alonso has been the Deputy Director to the Corporate General Management at LALIGA since 2024.

She joined LALIGA in 2016 and has held various positions of responsibility related to advising clubs - from monitoring insolvency matters to project finance. Since 2019, she has led the financial advice services for LALIGA clubs, serving as the head of Financial Law until her appointment as Deputy Director to the Corporate General Management. In her current role, she leads the financial supervision area of LALIGA clubs, including Economic Control and BOOST LALIGA.

Previously, she held various commercial advisory positions at law firms and at the Madrid Chamber of Commerce.

Marta Alonso holds degrees in Law and Business Administration and Management from the Universidad Pontificia de Comillas - ICADE in Madrid. She completed a Specialisation Programme in Financial Markets at the Instituto de Estudios Bursátiles (IEB). She holds a Master’s in Sports Law Specialisation from the LALIGA Business School, a Master’s in Access to the Legal Profession from IMF Business School, and has completed various courses in insolvency matters, debt restructuring, and economic-financial topics.

Juan Vicente Marín Villanueva has been the Deputy Director to the Chief Business Office since 2024. Previously, he held the position of General Director of LALIGA Entertainment, after serving as the Delegate in Italy upon joining the company in 2017 through the first edition of the LALIGA Global Network programme.

Before joining LALIGA, he developed his career in various national and international companies as a financial consultant and director of international business development.

He holds a Degree in Economics from the University of Valencia and has completed various courses in finance and business leadership. Additionally, he has taught classes in the International MBA in Sport and Entertainment Management and the Master’s in Global Sports Marketing at LALIGA Business School.

Víctor Manuel Martín Ortega has been Head of the LALIGA Presidential Cabinet Office since March 2020.

Between 1999 and February 2020, he was Manager and CEO of Club Deportivo Numancia de Soria, SAD, simultaneously holding the position of Second Vice President of LALIGA from June 2013 to February 2020, as well as being a member of the Management Body for the exploitation of audiovisual content of professional football competitions.

Víctor Manuel holds a Law degree from the University of Valladolid and is an Official of the Treasury Management Body in the Regional Government de Castilla y León, where he has held various positions.

Ángel Fernández joined LALIGA in 2019 as Head of Partnerships Strategy, and in 2022 he assumed the role of Global Brand Director, where he has led the redefinition and repositioning of the brand across its entire ecosystem.

Ángel Fernández has over 15 years of experience in the world of marketing and business strategy. He began his career at Spain’s first startup dedicated to online poker in 2007 as Marketing Director. In 2012, he founded an agency focused on digital strategy and marketing, developing business generation strategies for various sectors such as banking, insurance, and gaming. Prior to joining LALIGA, he held the position of Marketing Director (CMO) at the betting company Codere starting in 2014, where he created the company’s online division and led the expansion of the online business into different countries like Mexico, Colombia, Panama, and Argentina.

Ángel holds a degree in International Business from the University of Barcelona.

María José López Lorenzo has been the Legal Director of LALIGA since 2015.

Previously, she served as Legal Advisor for LALIGA from 2013 to 2015. Prior to that, she worked as a lawyer in the Legal Department (Dispute Resolution) of EY Abogados from 2008 to 2013. From 2005 to 2008, she was a litigation lawyer at Príncipe Abogados in Vigo. Additionally, she collaborated with the Official Chamber of Commerce, Industry, and Navigation of A Coruña during the year 2000.

María José holds a Law degree from the University of A Coruña and a Master’s degree in European Union Studies from the Salvador de Madariaga Institute of European Studies at the University of A Coruña (Jean Monnet European Centre of Excellence). Between 2000 and 2005, she prepared for the entrance examinations to the judiciary and the public prosecutor’s office.

Javier Gurrea-Nozaleda has been the Director of Sponsorships and Licensing at LALIGA since June 2024.

With over 20 years of experience in the sports industry and a solid track record in sports marketing and sponsorship, and licensing management, he worked at Adidas from 2012, holding positions such as Licensing Director, Sports Marketing Director, and Senior Director of International Business. Prior to that, between 2003 and 2012, he worked at Real Madrid in the activation and sale of global sponsorships.

Javier Gurrea-Nozaleda holds a Degree in Law and a Diploma in Business from the Universidad San Pablo CEU, and a Master’s in Telecommunications Law from the Universidad Pontificia de Comillas. Javier also has training in digital business programmes (DIBEX) from ISDI.

Octavi Anoro is the International Development Director at LALIGA.

A specialist in Marketing and Communication, he joined the Global Network project in 2017 as LALIGA’s Delegate in Japan (2017-2019). After more than two years in Asia, he returned to Spain to lead LALIGA’s international project, comprising of 35 delegates and 11 international offices and subsidiaries in over 40 countries.

Connected to the sports industry since his early work experiences over 14 years ago (FCB Academy, Komm Mit, etc.), from 2010 to 2016 he held various positions within the tourism and hospitality holding company SERHS, mainly as Head of Corporate Relations, Marketing, and Communications.

Anoro holds a degree in Business Administration and Management from the University of Barcelona. He has a Master’s in Sports Business Management from the Barcelona School of Management (UPF) and a Master’s in Football Management, Methodology, and Analysis from LALIGA Business School. Additionally, he has completed several degrees and courses in various fields of team management.

Leticia de Zuloaga has been the Global Communications Director at LALIGA since June 2023.

Prior to joining LALIGA, Leticia led the Communications team for Amazon Prime Video and Amazon Music in Spain and Portugal, where for over four years she created and developed the department for the company’s streaming services. Before that, she held the position of Director of Marketing, Communications, and Social Media at the British telecommunications company SKY, as part of the project to launch its OTT service.

From 2010 to 2018, she was part of the team at the integrated marketing agency MARCO, where she served as Director of the Entertainment Division. In this role, she led projects including the launch of Netflix in Spain for more than three years and managed communications for eight years for leading clients in the sector such as The Walt Disney Company, Mattel, and Activision Blizzard, among others.

Leticia de Zuloaga holds a degree in Advertising and Public Relations from the Universidad San Pablo CEU in Madrid and a Master’s in Marketing Management from EAE Business School, among other courses and training in the field of Marketing and Communications.

Melcior Soler Sala has been the Director of the Audiovisual Department at LALIGA since he joined the company in 2012.

His professional experience spans over 40 years, including a distinguished career at Sogecable for more than 18 years. During his tenure there, he served as General Director of Gestsport and was a Board Member of Audiovisual Sport (which at that time held and managed LALIGA’s television rights). Previously, he held the role of Director of News and Sports Production. He was also involved in various group activities, such as the merger between two television platforms and the launch of Canal Satélite Digital. He participated in the negotiation and acquisition of the initial and successive audiovisual rights contracts for LALIGA and the acquisition of major international sports rights. He was instrumental in launching the general-interest channel Cuatro TV and the thematic sports channels Sportmania and Canal+ Fútbol, as well as implementing the news and sports services of Canal+ España and establishing their professional teams.

In 2008, he founded his own audiovisual and sports consulting firm, collaborating with both TV operators and sports organisations, including Real Madrid, NBA, FC Barcelona, and Dorna Sports.

Previously, in 1989, he joined the founding group of Canal+ España, where he held various executive positions, developing extensive experience in different areas of audiovisual management. At the beginning of his career, in 1983, he was part of the team at Televisió de Catalunya, where he worked as a news services reporter and later as a producer of current affairs programmes.

Alfredo Bermejo Gutiérrez has been the Director of Digital Strategy since April 2017.

Before joining LALIGA, he worked at Facebook from 2014 to 2017 as the Head of Strategic Partnerships for Spain and Portugal, acting as the main liaison with the media, sports, and entertainment industries in both countries.

Between 2007 and 2014, he worked as the Head of International Clients within the Sponsorship and Advertising Department of Real Madrid, where his main responsibilities included managing international sponsors, players’ image rights, and international tours. From 2004 to 2007, he worked at the multinational agency Ogilvy Action as an Account Supervisor.

He holds a Law degree from the Universidad Autónoma de Madrid and a Master’s in Marketing Management and Commercial Management from ESIC. He has over 10 years of experience in the sports industry.

Jaime Blanco Manrique is the Director of the Clubs Office which was created in January 2024 with the aim of functioning as an internal consultancy within LALIGA, open to all clubs to guide, support, and develop their different business areas, thereby enhancing their growth.

His career at LALIGA began in June 2018 as an Executive Agent to the Presidency. In 2020, he was promoted to Assistant to the Presidency, where he was responsible for leading the COVID-19 protocols and the testing programme for the 42 LALIGA clubs. Since 2022, he has coordinated LALIGA’s efforts to support the growth of the clubs within the framework of BOOST LALIGA.

Before his tenure at LALIGA, he worked at KPMG between 2015 and 2018, serving in the departments of Capital Structuring & Funding Solutions and Transaction Services, participating in projects at national and European levels. Prior to that, he served as a Trade and Investment Advisor at the Economic and Commercial Office of Spain in Montevideo.

Blanco holds a Degree in Business Administration and Management from the Universidad Pontificia Comillas – ICADE in Madrid, and a Master’s in International Business Management awarded by ICEX-CECO and the Universidad Internacional Menéndez Pelayo.

Nieves Peño has been the Director of People Management at LALIGA since February 2022, following her tenure in the organisation since 2016 as Head of Human Resources. Her main role has focused on guiding the strategic planning of the department, defining internal policies, supervising operational management, and promoting initiatives for improvement and efficiency in practices and operations.

Before joining LALIGA, from 2004 to 2015, she served as Director of Human Resources at Actualize Group. In the first phase (2004-2009), she led the department for Spain, accompanying the company’s transformation process. In the second phase (2010-2015), she guided organisational development in an international expansion project that spanned five countries, until the company was acquired by the Fractalia Group.

Nieves holds a Degree in Psychology from the  Universidad Complutense de Madrid and a Master’s in Human Resources Management from the Universidad Politécnica de Madrid. She also has undertaken various training courses related to her field, such as the Advanced Course in Social Security and Labour Law at CEF and the Business Management Programme at EOI.

José Guerra Álvarez has been leading the Tactical Operations, Innovation and Technology Department since November 2024. He joined LALIGA in 2014, specifically in the Economic Control Area, and since 2016 has headed other key areas such as Travel, Purchasing, Demand Management, and Stadium and Infrastructure Management, significantly contributing to the development and modernisation of the organisation through his effective management of critical and strategic areas. He also oversaw the departments of Economic Control, Finance, and People Management. Between 2020 and 2021, José served as Corporate General Director, successfully participating in projects that marked LALIGA’s evolution.

With more than two decades of experience in strategic and operational management, his connection to professional football began in 2011 as Chief Financial Officer of Real Zaragoza, where he also sat on the Board of Directors during a period focused on the club’s economic restructuring. Prior to that, José accumulated solid experience in the real estate and sports sectors, holding positions such as Chief Financial Officer, Corporate Director, and CEO, and participating on boards of directors. His career was consolidated during a decade at Arthur Andersen (now Deloitte), where he led consulting and auditing projects for some of Spain’s leading construction and real estate companies.

José Guerra holds a Degree in Economics and Business Administration from the ETEA University of Córdoba.

José Antonio Montero has been the Director of Public Affairs & Institutional Relations at LALIGA since January 2023, following a previous three-year period as Deputy Director of Institutional Relations.

With extensive professional experience in sports management, he notably spent 19 years at the Spanish Basketball Federation (FEB), assuming responsibilities such as Executive Vice President and General Director (2016-2019), Director of International Affairs, Director of Organisation and Operations for the 2014 Basketball World Cup, General Director of the 2018 Women’s Basketball World Cup, General Director of EuroBasket 2007, and Director of the 2016 Men’s and Women’s Youth World Cup. He was a member of the Competitions Commission of FIBA and FIBA Europe (2002-2008 / 2012-2019) and served on the Competitions Commission of the Basketball Champions League. He also worked at the Higher Sports Council as Cabinet Director of the Secretary of State for Sport.

Among his professional distinctions are the Royal Order of Sports Merit in the Silver category, the Royal Order of Sports Merit in the Gold category (collective award to the Executive Committee of the 2014 Basketball World Cup organisation), Best Sports Manager of 2007 by the Catalan Association of Sports Managers, and First Prize in the “3rd Literary and Journalistic Prize Humanism and Sport 2000” for the study “Analysis of the Problem of Doping: Approach to an Economic and Social Reality.”

A former professional basketball player for 17 seasons (Joventut de Badalona, FC Barcelona, CSP Limoges, Spanish National Team), and an Olympian at Seoul ’88, Montero holds a Degree in Physical Activity and Sports Sciences (INEF Barcelona) and an International Master in Business Administration (MBA) from the Business Engineering School (La Salle-Manhattan College).

Keegan Pierce has been the Director of International Relations at LALIGA since 2024. He also oversees the LALIGA Office in the UK and Ireland, where he was appointed Regional Director in 2022. Previously, he served as LALIGA’s Delegate in the UK and Ireland from 2017.

Before joining LALIGA, Keegan worked with companies and brands such as Major League Soccer, Lagardère Sports, BAMTech, CaixaBank, Enel, and the Spanish Basketball Federation, completing a near 20-year career in the sports and entertainment industry.

Pierce is currently a Board Member of the Spanish Chamber of Commerce in the UK and a part-time lecturer in Sports Management at Esade Business School, where he earned his MBA. Additionally, he holds a Bachelor’s degree in International Relations from Georgetown University and has completed academic and professional programmes in Chile, Brazil, and the United States.

Alberto Díaz Lorente has been the Director of LALIGA HORECA since September 2022, a role he combines with directing the Master’s in Law Applied to Professional Football offered by LALIGA Business School.

He joined LALIGA in July 2011, holding various positions. Between 2019 and 2022, he was the Executive General Director of the Ecuadorian Professional Football League (LigaPro) as a result of a consulting agreement between LALIGA and that organisation. From 2015 to 2019, he worked in the Competitions Department and Player’s Office as a Legal Advisor and later as Head of Internal and Legal Affairs. During this time, he implemented corporate projects such as “LALIGA ProPlayer,” “LALIGA Values School,” and the “Players” app. Previously, from 2012 to 2015, he served as a Financial Analyst in the Economic Control Area.

Alberto holds a Law Degree from the Universidad Complutense de Madrid, an LLM in International Sports Law from ISDE (Higher Institute of Law and Economics), and is an alumnus of the FIFA/CIES Sports Management Programme at Rey Juan Carlos University. He has also participated in various courses and academic programmes such as the Advanced Programme in Corporate Finance at IEB (Institute of Stock Market Studies), Sports Law Course, Practical Taxation Course, and Practical Accounting Course at CEF (Centre for Financial Studies). In the 2023/24 season, he completed the executive course “Senior Management Program Transformative Team Leadership” at ESIC Business & Marketing School.