LALIGA’s broadcasters get the competition ball rolling around the world

With the 2024/25 season kicking off, the time has come to spread the passion for the best football in the world to every corner of the globe. To this end, during these opening LALIGA EA SPORTS matchdays, we have been working in lockstep with the competition’s international broadcasters to help them promote LALIGA in their countries and attract new subscribers.

The new official LALIGA ball, together with the exclusive display sporting the crests of the 20 LALIGA EA SPORTS clubs, stole the limelight during these inaugural matchdays.

A total of 59 international broadcasters airing LALIGA in over 180 countries have these items to hand to raise the profile of the Spanish championship and the clubs which ply their trade in it. Initiatives have included prize draws to win the ball, the channels’ talents showcasing the ball on set during their shows, collaborations with local influencers, videos aired of the LALIGA kick-off… In short, we witnessed effective visual ways of grabbing the audience’s attention on both television and social media.

Broadcasters such as A1 MaxSport Bulgaria set a clear example of how to put on a real spectacle while promoting the start of the competition. Not only did the network’s presenters display the ball on the TV set, but they also used it to practise their passing. Likewise, in addition to exhibiting the ball on the centre table during their show devoted to LALIGA, the three presenters of the Hungarian broadcaster Spiler TV also took the opportunity to share in-house content featuring the ball on their social channels.

Several broadcasters also took advantage of social media to launch contests for their followers, offering the chance to win the LALIGA ball. Notable among them was the competition run by NOVA Sports in Greece on its Instagram and Facebook accounts, together with a reel featuring the ball posted by its presenter.

Other networks made the most of the occasion to collaborate with influencers and strategic talents in their territories. Such was the case of DAZN Taiwan, which made the ball go viral on social media by collaborating with the popular influencer Sin Tik Kei, who has north of 300K followers on Instagram, where her post with the ball garnered over 20K likes.

We leave you with a video rundown of the campaigns conducted by the LALIGA broadcasters in different markets, demonstrating how “the power of our futbol” reaches fans of the competition the world over.