The charitable side of La Liga

The Liga BBVA is not only one of the planet's biggest sporting spectacles, it is also a platform for charity. The "1% for sportsmen" project is an example of this. It is an LFP initiative whichbrings Gol Televisiónon board.

The channel will donate 1% of the income generated through new users attracted by the FC Barcelona - Real Madrid CF Liga BBVA match on Saturday the 26^th of October, as thePresident of the Youth Sport Foundation, Miguel Cardenal, and the CEO of Mediapro, Juan Ruiz de Gauna, commented on Wednesday. Both men made this charitable initiative a reality with the signing of the agreement for the support of Spanish sportsmen and women through the expectation and excitement brought by the Liga BBVA.