Institutional
MIÉ 25.09.2024
LALIGA has been recognised as Spain’s most outstanding brand on social media, according to the 2024 Social Media Brand Observatory presented on Wednesday by IAB Spain, the association for advertising, marketing, and digital communication in Spain.
Of the six metrics analysed in the Observatory, LALIGA comfortably leads in five: community, engagement, interactions, efficiency, and virality, outperforming more than 200 domestic and international brands that have a presence in Spain. It should be noted that a category and special mention was even created for LALIGA this year, due to the fact that it obtained results above the general averages of the study. This was done to enable a realistic comparison with data from the previous edition of the Observatory, which did not include the Spanish competition.
LALIGA is a global benchmark in social media, with over 230 million followers worldwide across 16 platforms and in 20 different languages. “The study reflects the importance that LALIGA places on digital channels and social media, as well as society’s genuine interest in football. It also supports our strategy to grow the audience that engages with LALIGA, both in terms of market breadth and age ranges, to build user loyalty so they remain eager for LALIGA content, and for all this to translate into growth opportunities for our Clubs,” explained Alfredo Bermejo, LALIGA’s Director of Digital Strategy, who was in attendance at the presentation.
The study, developed in collaboration with partner companies Alkemy, Gestazion, and Metricool, aims to provide key data on the Spanish market, offering brands a reference framework to evaluate and compare their social media activity against other brands and sectors, as well as to establish measurement standards applicable to any social network, current or future. Accordingly, it collects and analyses the activity of 206 brands, selected based on their investment volume and sector categorisation, with data provided by adjinn.
© LALIGA - 2024