LaLiga Experience
THU 10.04.2025
LALIGA EXPERIENCE returns and this time the spotlight is on Vitoria, where international broadcasters and influencers have gathered to witness a blockbuster encounter: Deportivo Alavés vs Real Madrid at the iconic Estadio de Mendizorrotza.
Over four action-packed days, creators from Malaysia, Indonesia, Thailand, Australia, and Hong Kong are immersing themselves in the rich football culture of the Basque Country, capturing content and sharing exclusive behind-the-scenes access with millions of fans around the globe.
This edition of #LALIGAEXPERIENCE brings together some of the most exciting talent in sports media and digital storytelling. In partnership with beIN SPORTS Asia, the broadcaster is working alongside several key regional partners on this campaign. From Malaysia, media partner ASTRO is represented by fan-favorite host Burn, alongside digital star CEO FIFA. VIDIO and actor-presenter Ganindra Bimo represent Indonesia, delivering football passion with a retro twist. From Thailand, Jackie Adisorn joins with SIAMSPORT, creating cross-platform content for one of the country’s leading sports outlets.
beIN SPORTS AU and former rugby international Josh Mansour are representing Australia. And from Hong Kong, creators CKYKylie and Momo Kwok are covering the journey with NOW Sports, bringing fans creative and personal coverage throughout the trip.
The itinerary is packed with unforgettable highlights designed to showcase both football and culture. Attendees will visit Deportivo Alavés’ training ground for exclusive interviews with players, including Toni Martínez, and gain behind-the-scenes access to daily team life. The group will also enjoy guided stadium tours and experience the club’s commitment to women's football through featured sessions.
Beyond the pitch, creators will immerse themselves in Basque culture, from traditional pintxos tastings to a special outing to watch Real Sociedad in action. Matchday at Mendizorrotza promises full coverage of the Deportivo Alavés vs Real Madrid showdown, including fan atmosphere, tunnel footage, pitchside moments, and emotional reactions from the flash zone.
Each creator will publish real-time content across Instagram, TikTok, YouTube Shorts, and more — reaching a combined audience of millions of football fans worldwide. Through collaboration posts, location-specific storytelling, and tailored engagement for local audiences, this LALIGA EXPERIENCE is designed to enhance global visibility for both Alavés and LALIGA.
From Kuala Lumpur to Jakarta, Sydney to Bangkok, and Hong Kong to Vitoria. This is LALIGA on the world stage.
Follow the journey with #LALIGAEXPERIENCE.
© LALIGA - 2025