UED Sports new Real Betis´s sponsor

The Chinese company UED Sports has become the new sponsor of Real Betis, after signing an agreement with the Andalusian club on Friday morning.

The company in charge for the representation and management of sporting events will show its logo on the front of the Betis shirt from the match against Athletic Club, as well as its main advertising media.

Betis is not the first club that bets on having Chinese sponsors, since Rayo Vallecano and Real Sociedad take on their shirts advertising of Qbao.com, a Chinese technology company.

These agreements have always had the goal for the club’s globalization. And therefore, "Madrileños" and "Donostiaras" had the opportunity last summer to take part of the LFP World Challenge Tour, which took them to China. Nanjing Wutaishan Stadium hosted the match between Rayo Vallecano and Real Sociedad in the LFP World Challenge Tour.