Samsung to provide LaLiga with most innovative technology over next three years

Samsung Spain and LaLiga have announced the renewal of their collaboration agreement for the next three years in a link-up which sees Samsung reinforce its ties with the sporting world and will ensure that LaLiga benefits from the most innovative technological solutions.

In reference to the renewal, Celestino Garcia, corporate vice-president of Samsung Spain, noted, "This new agreement represents a great opportunity for Samsung, given that we seek to promote innovation within sport by improving the user experience. Furthermore, it also sees us strengthen our commitment and support for the values fostered by football and who better to be doing this with than LaLiga?"

For his part, the president of Spanish football's organising body, Javier Tebas, commented that, "Joining forces with partners who will work with us on our journey towards digitalisation is a priority for us at LaLiga. This is one of the reasons why we're pleased to have reached this agreement with Samsung, who will support us in our drive towards innovation."

As a result of this renewed agreement with the market leader in the consumer electronics industry, the LaLiga brand will feature in Samsung's global content and services through the company's products, including mobile, virtual reality and artificial intelligence devices and wearables. Indeed, new customised LaLiga-themed designs will be launched as a part of Samsung's latest range of wearables following on from the success enjoyed by the LaLiga watch faces, which were amongst the most downloaded products in previous ranges. In addition, new LaLiga-inspired designs will be rolled out for the latest versions of the Samsung Galaxy smartphones.

Encouraging local talent and innovation alongside LaLiga

As a part of this agreement, Samsung and LaLiga are set to stage a competition aimed at local developers who will be tasked with improving the LaLiga fan experience.

The members of the Samsung Dev Spain community, which includes over 4,000 developers, will be able to take part in the competition and use the technology within the Samsung product portfolio to work hand in hand with LaLiga in an effort to make the fan experience more enriching and innovative.