Puma and LALIGA announce long-term expansion of their partnership

PUMA and LALIGA will continue the partnership from the beginning of the 24/25 season, following on from the initial partnership that started in the 19/20 season when PUMA became the supplier of the official ball for LALIGA EA SPORTS and LALIGA HYPERMOTION for all the games.

The agreement highlights the shared vision of both companies regarding a lifestyle vision, the importance of innovation, the transformative capacity of sport in general, with a particular focus on football, and a series of shared values such as team work, hard work, determination and respect, which are embodied in the actions that LALIGA and PUMA have undertaken in recent years in countries all around the world.

Thanks to this partnership, both entities continue their transformative focus on the sports industry, not only in Spain but on a global level. A connection that goes beyond the playing field and reaches areas such as the youth projects with LALIGA ACADEMY and initiatives with great social importance such as LALIGA Genuine.

“At LALIGA we are very satisfied with the expansion of our partnership with PUMA, they are a strategic partner that we are collaborating with us not only on the growth of our competition, but also for the development of our brand and our evolution. We share long-term goals with PUMA as well as a way of understanding the sports industry that allows us to find very beneficial synergies, both for us and for all LALIGA fans”, stated Óscar Mayo, Executive General Director of LALIGA.

Javier Ortega, General Manager Europe for PUMA commented “We are delighted to continue our partnership with LALIGA, a collaboration that allows us to encourage the sporting spirit and passion for football all around the world. With LALIGA, we have reached great goals, and the renewal of this agreement is testimony to our long-term commitment to innovation as a development context. We are sure that this association will allow us to continue innovating in many areas, from sports technology and research to product design. We look forward to continuing building and to explore new and exciting opportunities in the world of national and international football together.”