Mobinil, official partner of LaLiga in Egypt

On November 30th 2015, Mobinil Part of Orange Group signed a partnership agreement with LaLiga, in the presence of the top officials from both sides. This partnership is considered to be the first of its kind with a telecom operator outside Spain.

The partnership entails Mobinil as LaLiga's official mobile operator in Egypt, offering exclusively to football lovers from Mobinil customers the latest news & content of all the Spanish Clubs playing in LaLiga, through its special packages via its 1111 service.

During ICT Mobinil announced a first of its kind partnership with @LaLiga in a cheerful celebration #CairoICT2015 pic.twitter.com/aQSIV9jcMk

— Mobinil (@Mobinil) December 15, 2015

Eng. Ashraf Halim, Chief Commercial officer of Mobinil commented, "Mobinil has a long history in supporting sports, especially football, whether international or local. With this strong partnership with LaLiga, the best football league in the world, we will provide our customers with ongoing entertainment through exclusive interactive experience with the most popular Spanish clubs’ activities".

Mr. Adolfo Bara, LaLiga General Director Marketing and Sales, expressed his happiness with this partnership which is aligned with the global strategy of LaLiga, saying "Mobinil, part of Orange Group is the first ever deal with a telecommunications partner outside of Spain and the first 3 year partnership in MENA. We're the best league in the world, we have the best clubs in the world and so we go hand-in-hand with the best brands in the world", he said and noted that "we hope that this union helps us in our quest to become the leading global league of the future".

The popularity of LaLiga is increasing rapidly in Egypt and the passion for it is constantly growing, which paves the way for this partnership to further expand LaLiga’s fan base in Egypt and grow the attachment that our customers have with their favorite Spanish football teams and players through Mobinil's 1111 service. The service is believed to play a significant role in offering news & entertainment services related to sports in general & football in specific that has a wide popularity among customers.