LFP and Charm sign a new collaboration agreement for the Asian market

The Liga de Fútbol Profesional has taken another step forward in its effort to broaden its horizons to include the Asian market by signing a new agreement with Charm Communications Inc., the leading integral communications group in China.

LFP’s president, Javier Tebas, and director of marketing, Adolfo Bara, ratified the agreement on Thursday morning in the city of Pekin, where the representatives of Spanish football were welcomed by hordes of press.

With the agreement, LFP and Charm have joined forces to promote the image of the best league in the world on the Asian market thanks to the strength of a leading advertising and communication company that includes creative and brand-planning services.

After signing the agreement, president Javier Tebas held a meeting with the general secretary of the Chinese Football Association (CFA), Jian Zheng, and the president of the Chinese league (CSL), Ma Chengquan, to evaluate the creation of programmes shared between the Asian country and Spain. The personal training of executives and training programmes for coaches and local clubs were the two main issues on the agenda.

On Friday morning, the LFP representatives will visit the Spanish Embassy in Pekin and meet again with the directors of some of the leading Chinese companies to increase cultural exchanges between the two powers and promote new agreements that benefit Spanish football.