LaLiga's innovation piques the interest of Sportel Asia

A new edition of Sportel Asia kicked off on Tuesday in Singapore with the presence and participation of LaLiga. Fernando Sanz, LaLiga’s director for the Middle East and for international projects, and LaLiga’s first global ambassador, Christian Karembeu, a Liga BBVA ambassador, and Shen Yanfei, European table tennis champion and representative of the Champions of Spain event which forms part of the LFP World Challenge, represented Laliga on the first day of this celebrated fair. 

Fernando Sanz explained how LaLiga is meeting the challenges of its new international project. "We have spent over three years working in this direction because our goal is to create value and create universal awareness of LaLiga. We want to take the experience to every corner of the world." Karembeu also declared that "talking about LaLiga is a privilege. We can contribute to the development of the LaLiga’s image", and added, "Sportel is a great platform upon which we can implement the new LaLiga strategy." 

#LaLigaAmbassador @Karembeu has been mixing up a storm at #SportelAsia!

Watch him make a special sangria.. https://t.co/lihjbOGfwH

— LaLiga (@LaLigaEN) March 15, 2016

 

Sportel Asia brings together leading global organizations, major audio-visual broadcasters and organisers of the world’s great sporting events. LaLiga will offer a space over the coming days to present its international strategy, online developments as well as key innovations for the future. 

LaLiga’s stand, where attendees can find information on the organisation’s international events and digital assets, was one of the liveliest areas of the fair and Official Apps such as Head Soccer, LaLiga Fantasy and LaLiga Puzzle drew the attention of participants, who didn’t miss the opportunity to try their luck at the games.