LaLiga Experience
FRI 12.03.2021
The LaLiga Ultimate Xpert challenge now features a roster of 37 international broadcasters and over 30,000 subscribers, who have entered competitions run across 85 countries. This global contest has proved to be a resounding success and is managing to capture the imagination of thousands of LaLiga followers week in, week out.
Matchday 27 of the campaign sees Julio Baptista check in with LaLiga Ultimate Xpert to put LaLiga Santander fans to the test with a question about Sevilla FC that only the most knowledgeable will be able to answer.
If you’re wondering what the question is, all you have to do is head over to the social media accounts of the international broadcasters who have started to promote the latest round of the competition, such as ESPN Chile’s Twitter profile or the Facebook page of SuperSport in the Zambia region.
In addition to social media, many of the broadcasters are using other channels to promote the competition. In some cases, viewers have to tune into particular programmes to discover the question of the week.
One case in point is Hungary’s SPILER 2TV, whose weekly Viva LaLiga show sees the pundits encourage viewers to showcase their knowledge in LaLiga Ultimate Xpert. Meanwhile, the competition is also promoted during game highlights and live match broadcasts in a bid to get as many subscribers as possible to post their answers and mention a friend on Instagram and Facebook.
Over in Malaysia, beIN SPORTS and Astro use both their social media accounts and TV programmes to ensure that their competitions, which features daily questions related to the clubs, reach as many fans as possible. Meanwhile, the video questions aired on Astro Arena and Stadium Astro are streamed live across the channels’ YouTube and Facebook accounts. Followers are able to enter the competition using a QR code. The images below relate to the event held to mark last weekend’s campaign launch.
We’re getting ever closer to discovering the identity of the Ultimate Xpert from each broadcaster and country, who’ll visit Spain next season to enjoy an unforgettable footballing experience.
If you would like to see more equally original posts about LaLiga's Ultimate Xpert, here are some of those for this coming matchday featuring Sevilla FC:
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