News
VIE 02.11.2018
Following the success of past seasons, a new edition of the LaLiga Santander Experience is back with a number of changes and novel elements which will make the project even more attractive.
LaLiga's official broadcasters will take part in this activation through a new strategy with the figure of a famous influencer in their country acting as the focal point of the campaign, thereby achieving grein terms of its audience and markets.
Singers, actors and actresses, presenters, comedians, gamers, YouTubers, chefs and journalists with broadcasters around the world will be the stars of the #LaLigaExperience. In addition there will be media coverage before and after the match thanks to the broadcasting of videos, reports, interviews and content about the experience on television, social media and in other media.
This edition will include a total of 18 fully personalised experiences with original content, new activities, challenges and exclusive access adapted to the profile of the influencer and the journalist of the network attending the selected match and club.
The 2018/19 LaLiga Santander Experience will kick off in Vigo, where the rapper Tono Suchota and renowned journalist Jindrich Sidlo, along with journalists from DIGI Slovakia and DIGI Czech Republic, will enjoy a weekend full of surprises culminating in the match between RC Celta and Real Madrid on 11 November.
New stories, new protagonists, new channels... Are you ready to discover the all new LaLiga Santander Experience?
© LALIGA - 2018