News
LUN 04.06.2018
Journalists and subscribers from 45 official LaLiga broadcasters have taken centre stage in this initiative, which has brought LaLiga Santander closer to fans from all across the globe.
A grand total of 110 lucky fans and 60 journalists - chosen from a pool of over 227,271 participants from around the world - have been able to enjoy one of the most unique footballing experiences out there, by witnessing first-hand how LaLiga clubs, their players and fans gear up for a match. The Experience covered 18 different matchdays, with fans swapping their TV sets for the real live experience from the stands of 13 different LaLiga clubs, taking in some of the best football on offer in LaLiga Santander.
Yet LaLiga is much more than just the 90 minutes of action on the pitch. In addition to enjoying a live game, the competition winners have been able to visit iconic landmarks, become acquainted with local culture, and try some of the finest food on offer in a variety of Spanish cities.
The project has been a resounding success from a broadcasting point of view. Viewing figures and social media participation have been excellent, and the LaLiga Santander Experience has become a vital promotional tool for LaLiga's international broadcasters.
We're saying goodbye, but just for the summer. See you next season!
© LALIGA - 2018