News
TUE 17.09.2019
LaLiga North America and Sling TV announced a new partnership today to provide fans more access to the top-flight Spanish league. LaLiga fanatics will now have an open door to Sling TV La Liga Ambassadors Club, which includes live meet and greets with former players as well as player Q&As on Facebook Live throughout the season. Sling TV will offer unique LaLiga experiences and merchandise with sweepstakes, giveaways and promotions across both partners’ platforms.
Sling TV will feature weekly segments on the Luis Garcia Show and the Jimmy Conrad Show, hosted by Luis Garcia in Spanish and Jimmy Conrad in English respectively. Facebook users can watch exclusive commentary ahead of the top four matches of the week on LaLiga’s Facebook page.
Sling TV currently broadcasts all LaLiga regular season matches via beIN Sports and beIN Sports en Español. Subscribers can watch all matches on Sling TV’s Best of Spanish TV service and World Sports. Sling TV is available on smart televisions, tablets, game consoles, computers, smart phones and other streaming devices.
“We are thrilled to collaborate with Sling TV as the first regional partner WJ1 of LaLiga in the U.S.,” said CEO of LaLiga North America, Boris Gartner. “Sling TV recognizes the importance and growing demand for soccer and together we have a unique opportunity to bring LaLiga and its clubs closer to fans in the United States.”
“LaLiga’s rabid fan base has found a home at Sling TV,” said Alfredo Rodriguez, Vice President of Marketing at Sling TV. “As the Official North American sponsor, LaLiga fanatics can now get a premium experience through the partnership, gaining access to everything LaLiga through exclusive content and giveaways.”
About LaLiga North America
LaLiga North America is a joint venture between LaLiga, Spain’s top-flight soccer competition and professional association, and Relevent Sports Group, the premier soccer events and media business in North America and Asia, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.
© LALIGA - 2019
