LaLiga launches campaign to promote the season run-in

LaLiga has launched ‘LaLiga Santander finals’ campaign to promote the LaLiga Santander season run-in, a season finale in which there’s a lot still to be decided: qualification for the Champions League and Europa League, the relegation sports, and even the league title. Over half the teams in the division are still fighting for something in a story which will play out over the next weeks. 

Leading with the slogan “If it’s happened once, it can happen again,” the campaign reminds fans that there is so much still on the line this season. 15 points up for grabs that will determine the LaLiga Santander champion, participants in next season’s Spanish Super Cup, Champions League and Europa League, and the teams who are relegated to LaLiga SmartBank. 

The campaign features two video spots – one 60-second spot and another shorter 30-second spot – and will appear on digital platforms from today until the end of the season. Both spots showcase iconic moments from LaLiga Santander run-ins over the years, moments which brought great joy to some clubs and desperation to others. Fans can find out more about the campaign and be in with a chance to win a PlayStation 5, among other prizes, in the LaLiga FAN zone.