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Features

FRI 06.11.2015 | Features

LaLiga is Fun in China

The hosts of "LaLiga es divertida" (LaLiga is fun), one of the most popular TV shows in China, tell about the secrets of their success and give us the profile of the Asian fan.

Features

FRI 06.11.2015

Links between LaLiga and China are such that the Spanish customs have already implanted in China. The Spanish competition, live football, sports programs and the follow-up of the players are the daily life of fans that now can enjoy the championship in a relaxing and original way through 'Xijiahuanleduo'. Or what is the same: 'LaLiga is fun': the most popular sports program of China.

Tang Hui and Li Xiang are responsible for conducting the show and comment on everything that happens in LaLiga through PPTV platform, the channel having the rights of the championship in the Asian giant. Friends and university classmates, have been reunited thanks to LaLiga.

"We studied together and we always wanted to be commentators and work together. We fulfill our dream in 2009, but it is now when we are making the comments on LaLiga games in PPTV and wake up all viewers for catching up to the Spanish football. Here all programs of this style are boring, and we wanted to do something different".

During their show, there is no shortage of jokes, gags, songs, the nicknames of the players and a typical Spanish custom as the "Pipas" (sunflower seeds). Facing each other, they discuss on the images of the matchday and provide a fun coverage to every matchday of a competition that begins to take more and more strength among the Asian audiences.

"LaLiga fans are more special than in the Premier League. They are loyal because they have to make the effort to watch football at dawn, and in the last two years have emerged a lot of fans," they say.

It started as a joke

After observing that Eastern companies were increasingly investing in clubs from LaLiga, these two hosts tried to collect money from viewers so that the name of their program, 'LaLiga is fun', could be on the shirt of a Spanish club. Finally, and after examining the relevance of several teams, they opted for RC Deportivo as the image of their program until the end of the season: "We chose Depor for its honesty and its visibility in China."

This week, these two charismatic conductors will be right back pulling out of bed all fans who want to be part of LaLiga through PPTV. The thrill of competition and the stars of Spanish football will remain the stars of the Chinese dawn, because is the favorite competition in the Asian giant and also because 'LaLiga is fun'.

© LALIGA - 2015