LaLiga gets into gear with over 100 influencers around the world

LaLiga is getting into gear with over 100 influencers who will jointly usher in the new LaLiga Santander season from various locations around the world. The main focus of the campaign has been PUMA's new match ball, which has been dispatched to every corner of the globe from LaLiga's ball factory.

It consists of a very special competition launch in which celebrities from the world of culture, showbusiness and entertainment will take part in an activation from 12 August with a global reach expected to impact over 90 million people.

This launch of the 2019/20 season also features a significant contingent of stars in the form of LaLiga's ambassadors and ICONS. Fernando Sanz, Iker Casillas and Andres Iniesta are some of the former players who have joined in the #HolaLaLigaSantander action and who have been seen checking out the new LaLiga ball. They are joined by the singer Luis Fonsi, who posted the new PUMA match ball on his Instagram page, reminding his followers that football knows no bounds or borders.

Special guests for seven matches

In addition to the campaign which will be run internationally on all platforms, including TikTok, seven of the influencers will make appearances at a number of LaLiga matches.

One of them is the former US footballer Jimmy Conrad, who will be at the Estadio Son Moix to enjoy the game between RCD Mallorca and SD Eibar.

Meanwhile, singer and YouTuber Luisa Fernanda W will be present for Sunday's kick-off at the Wanda Metropolitano to watch Atletico Madrid take on Getafe CF. The Colombian has been training with the LaLiga ball in recent days, as can be seen on her TikTok profile.

In addition to these two matches, another four will feature the presence of national and international artists:

·      Valencia FC v Real Sociedad: The actor Baim Wong and the model Paula Verhoeven, both from Indonesia, will watch the game in the Valencian capital.

·      Villarreal CF v Granada CF: Nigerian singer and dancer Peter Okoye will attend this match at the Estadio de la Ceramica on Saturday.

·      RCD Espanyol v Sevilla FC: The game to be played at the RCDE Stadium will include the presence of the Chinese actress Tianai Zhang.

·      Athletic Club v FC Barcelona: The Brazilian actor Thomaz Costa will be in the stands for the match taking place on Friday at San Mames.

This unprecedented campaign in the world of sport also includes a challenge on the TikTok video platform which will reach over half a million fans in 42 different countries.

All of this is just a taste of the excitement, passion and entertainment yet to come during a new season of the best league in the world.