Nota de Prensa
MIÉ 14.01.2015
The Liga BBVA's official 'La Liga' YouTube channel has exceeded 100 million views on the platform since its launch in September 2012. The channel has become the go-to online location for watching highlights of the best league in the world, all the goals, stand-out moments, the thoughts of the coaches and players, and top clips from Gol Televisión programmes.
Just over two years on from its launch, the MEDIAPRO 'La Liga' YouTube channel www.youtube.com/laliga boasts in excess of 100 million views and 250 million minutes of viewing time, as well as more than 560,000 subscribers, 400,000 clicks on “I like this” and over 100,000 comments. The catalogue of videos has steadily grown to currently hold more than 13,000. The Liga Adelante and Copa del Rey can also be followed on the channels www.youtube.com/ligaadelante and www.youtube.com/copadelrey.
These good results leave www.youtube.com/laliga as the most followed space on the Internet among fans of La Liga, underscoring the success achieved by this channel as part of MEDIAPRO's strategy concerning the exploitation of the rights to major football competitions.
© LALIGA - 2015