Nota de Prensa
JUE 26.11.2015
The headquarters of LaLiga was the venue chosen to formalize the agreement reached between the two entities where Adolfo Bara, General Manager of Marketing and Sales of LaLiga's along with Robert Wadsworth, Business Affairs International at EA SPORTS™, expressed their satisfaction about this strategic alliance that will offer benefits to the Spanish football fans.
Robert Wadsworth said, "At EA SPORTS we are delighted to extend our partnership with LaLiga, one of the most prestigious football leagues in the world. Our initiatives will enable us to create a deeper connection with LaLiga fan base and allow our FIFA franchise to continue delivering the most authentic and innovative experiences to all the players around the globe".
This agreement is an important step in the international development strategy of both brands. In the words of Adolfo Bara, "LaLiga willl use the platform that EA SPORTS is offering to us to reach the international markets in which we are not yet firmly established. It is a great support for our expansion strategy having this partnership with a leader company that gathers millions of users in each of the major geographic areas around the world. This is an agreement that goes beyond the videogame and it will allow us to create synergies at global level".
As part of the agreement and from this very match week, EA SPORTS branding will be visible on footballers' socks of 14 teams of Liga BBVA through the innovative advertising support of Sockatyes. This initiative represents one of many that will help provide experiences to fans of both brands.
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.
In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, The Sims, Dragon Age, Origin, SSX, and Plants vs. Zombies are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, Rory McIlroy, PGA TOUR, UFC, and FIFA are the property of their respective owners and used with permission.
© LALIGA - 2015