Chubb becomes official insurance sponsor of LaLiga in Latin America

Chubb, the world's largest publicly traded property and casualty insurer, has teamed up with LaLiga, marking the Spanish professional football league with one of their first regional sponsorship in Latin America. With this agreement, which is effectively immediately, Chubb becomes the official insurance sponsor of the competition in the region, including the nine countries where Chubb operates.

Through in-country activations, the excitement of the competition will be shared with Chubb’s customers and LaLiga’s millions of fans across Latin America.

“We are excited to begin this new partnership with LaLiga, whose passionate supporters and fans represent many of the clients and distribution partners whom we proudly serve across Latin America every day,” said Marcos Gunn, Senior Vice President, Chubb Group and Regional President, Latin America. “Football is the region’s most popular sport and the support of its fans is unconditional. With LaLiga, we seek to get closer to our clients by accompanying them each week. It provides a premier platform to amplify Chubb’s brand visibility and its reputation for exceptional services,” he added.

One of the most important and popular leagues in the world, LaLiga has a large presence of players from Latin America at world-class clubs such as Real Madrid, FC Barcelona, Atlético de Madrid, Real Sociedad, Valencia CF, Sevilla FC, Real Betis, Villarreal CF, among many others. In addition, Chubb and LaLiga share essential values such as inclusive leadership, transparency, teamwork, equality and innovation.

“At LaLiga, we are very happy to partner with Chubb in Latin America. For us it is essential to associate with companies like Chubb, global leaders in their segment and reference of excellence. As a company, we share many of Chubb’s values, which we want to convey to the fans in the region with all the passion that LaLiga generates. Football moves masses, especially in the region where it is the most popular sport and this agreement is very important, since it represents one of the first sponsorship agreements that we reached at a regional level for all of  Latin America,” said Óscar Mayo, Executive Director of LaLiga. “This alliance with Chubb represents our spirit of always looking for the best partners to reach football fans wherever they are.”

The Chubb Seguros brand will have visibility throughout the season with a series of in-person, broadcast and digital activations for clients, distribution partners and employees.