Chinese brand Kindomway, the new La Liga sponsor

The president of La Liga, Javier Tebas, signed an agreement in China today to make Kingdomway the organisation’s new Asian sponsor. In attendance at the ceremony were Jiang Bin, the Kingdomway president, Adolfo Bara, the La Liga marketing director, as well as Zhang Yongheng, the general manager of the Chinese business, and Dang He, the CEO of Charm.

With this agreement Kingdomway becomes one of the La Liga sponsors in the Asian market and the company’s product 'Jolo Heart' becomes the new official product in China. Kingdomway is a company that focuses on the optimisation of technical understanding and R&D in order to develop nutritional and biomedical products.