Prime Hospitality and LaLiga launch LaLiga Lounge with exclusive media event in Egypt

Egypt’s Prime Hospitality today announced its partnership with LaLiga, Spain’s most popular domestic league competition, to launch the country’s first LaLiga Lounge in the Almaza City Center, situated in the heart of Cairo.

In celebration of this milestone, LaLiga brought two of its most prominent ambassadors, Samuel Eto’o and Fernando Morientes, as well as the Director of International Institutional Relations and Director of LaLiga Ambassadors and Legends Project, Fernando Sanz, to officially launch this new space in an exclusive event.

The new sports lounge will offer football fans the opportunity to experience one of the most popular global football brands in a unique and engaging environment. The lounge will feature various facilities and amenities including big-screen televisions that will broadcast live coverage of matches, an official LaLiga shop, and the first themed restaurant for sports fans in Cairo. 

Speaking at the event, Fernando Sanz commented: “We are proud to partner with Prime Hospitality to open this space in Egypt and take the next step in our wider expansion plans for the MENA region. Creating such a dynamic and interactive space allows football fans who have a deep passion for the sport to unite and engage together through a one of a kind experiences set in one of the most popular places in Egypt. It is another great way for them to experience LaLiga first-hand and get closer to the competition.

He also added that Egyptians share genuine passion for football that goes into their daily routines and LaLiga is always keen on advocating Spanish football around the world with unwavering determination to create the biggest base of loyal fans outside the country’s borders; especially in the Middle East.

Essam Behery, CEO of Prime Hospitality also added:” It is a great opportunity to partner with Laliga in our new foreseen opening of Laliga Lounge in Egypt. Prime Hospitality is proud to introduce the new concept of Sports Cafes and Restaurants to all football fans in Egypt with its modern look, stylish design and delicious food. We very are pleased to connect residents and tourists of Egypt with the world’s most popular football brand through this unique space.

It was also announced that lucky football fans will have the unique opportunity to win tickets to attend different matches in Spain.