Mahou San Miguel, the new sponsor of the LFP World Challenge

This Friday, July 3, at the headquarters of the Higher Sports Council, La Liga and Mahou San Miguel presented the partnership with the brewer as new sponsor of LFP World Challenge. This commitment is valid until the end of 2016, pursuing the globalisation of the “Spain Brand” values ​​through football.

The LFP World Challenge project is a program that started in 2014, aiming to promote the international image of Spanish football and spread the values ​​of the Spain Brand and Spanish companies, as well as create opportunities for cultural and business events taking advantage of union in activation of a sports event of international calibre and maximum level.

The president of the Superior Council of Sports, Miguel Cardenal, the Director General of Mahou San Miguel, Alberto Rodriguez Toquero and La Liga president, Javier Tebas, expressed satisfaction with the agreement and stressed the importance of collaboration with the objective of internationally positioning the Spain Brand.

"We give our thanks to Mahou and congratulate you on joining such an interesting initiative. To CSD, LFP World Challenge is very important for the help we receive for the athletes. In recent years they have travelled and many of our athletes have been training thanks to this project. With these very positive results, I can only express my appreciation and thanks to them that have been able to collect their energy. You all end up winning and you have made all of us winners." said Miguel Cardenal during the ceremony.

Laliga president, Javier Tebas also expressed his gratitude to the brewer: "Mahou was already linked to LaLiga and has always been partnered with professional football, but has now gone one step further. Thanks Mahou for entering, collaborating and helping us to expand La Liga ".

Alberto Rodriguez Toquero noted that this agreement is "a big source of satisfaction, associating with football and with Spain: the spirit of achievement and passion. We feel very honoured to be participating", he said.

Linking Mahou San Miguel with football, through its brand “Mahou Cinco Estrellas”, it has been a constant throughout its 125-year history, sharing values such as teamwork, strength and desire to succeed. The brewery recently received the “Placa de Oro de las Real Orden del Mérito Deportivo” (Royal Order of Sporting Merit) for its great approach when linked to sport.