LaLiga unveils the official ball for the 2016/17 season

The renewal of the agreement between LaLiga and global sponsor Nike was presented at LaLiga headquarters on Tuesday 5 July, while the official ball for the 2016/17 season was also unveiled at the same event. Javier Tebas, the LaLiga president, and Adolfo Bara, the managing director of sales and marketing, were entrusted with announcing the deal.

"We're proud to stay with Nike and to know they believe in our league as a way of promoting their brand," stated Javier Tebas. The LaLiga president added that the symbiosis between them "is going to help both of us become more competitive." 

Vice President and General Manager of Nike Football in Western Europe, Lorenzo Moretti, meanwhile, thanked LaLiga for their renewed confidence in Nike: "We are delighted to extend this partnership, which began in the 1996–97 season. Nike is the leading brand in football and is continually innovating through the relationships we hold with the world’s best players, clubs, federations and leagues,".

Adolfo Bara, the managing director of sales and marketing, explained Nike's role in international programmes that help take football to all corners of the globe, especially to youngsters. "The ability to communicate and global power that a brand like Nike possesses are very important for LaLiga," he added.