LALIGA launches podcast in Vietnam

LALIGA has teamed up with Vietnam’ number one new media platform, Channel 28Entertainment, to launch a unique project featuring 12 podcast episodes covering different aspects of the competition. The podcast, hosted by Mỹ Trinh and Lâm Tuý Cát, includes appearances by Vietnamese players, influencers, and notable football personalities in Vietnam.

The 30-minute episodes delve into various current topics related to LALIGA, analyse key matches, and feature interactive games with the audience. 28Entertainment has an ecosystem of 100 million followers across different platforms, making it the most far-reaching and engaging platform in the country. Through this alliance with new media formats, LALIGA aims to connect with a younger audience in a dynamic way, by offering original content.

Moreover, LALIGA boasts more than 230 million followers on social networks, making it the most-followed football league in the world on social media. This significant digital impact draws increasing attention from new international formats, such as podcasts and short video platforms like TikTok, due to the digital impact of being associated with the competition.

“Vietnam is a market where short-form videos have a huge impact, but new podcast content with enormous potential is also emerging. The quality of the content is fundamental, which is why we entered into this partnership, as we are confident in the quality of the content that 28Entertainment typically produces. We're very pleased because this alliance gives LALIGA a highly visible platform in Vietnam, not only for us, but also for our clubs,” explains Pablo Casaos, LALIGA's delegate in Vietnam.

From 28 Entertainment: “Through this cooperation, we hope to bring the most quality, creative and attractive content. At the same time, we believe that the connection between LALIGA and 28 Entertainment will contribute to creating an open space, where not only true football fans but everyone can feel the magical cultural connection through the "king sport", as well as great experiences from the top tournament LALIGA EA SPORTS”.

The podcast is published and can be viewed at the following link: https://vt.tiktok.com/ZS6Ugr5v9/.