Nota de Prensa
SÁB 15.02.2025
LALIGA is pleased to announce the launch of its official Arabic TikTok account, further solidifying its commitment to connecting with football fans in the Middle East and North Africa (MENA). This initiative enhances LALIGA’s strategic partnership with TikTok on both a global and regional scale, providing an engaging digital platform to reach millions of Arab fans in their native language.
This milestone follows LALIGA’s celebration of the 10th anniversary of its MENA office this past June and given the significant engagement of MENA followers on LALIGA’s international TikTok account, where Arabic-focused content has garnered millions of views over the last two seasons, the new account is tailored to meet the growing demand for region-specific content. Moreover, this is a further step in the LALIGA's successful digital strategy that has made it the most followed football league in the world with over 245 million followers globally on 16 platforms and in 20 different languages.
Maite Ventura, Managing Director of LALIGA in MENA, expressed her enthusiasm for this occasion: “We are delighted to unveil our Arabic TikTok account, a testament to LALIGA’s longstanding commitment to the MENA region. We recognize that our Arab audience deserves high-quality digital content that reflects their enthusiasm for the game. This account brings us closer to our fans than ever before.”
Mohamed Harb, Head of Partnerships, TikTok MENA, said: "We're thrilled to be a part of this exciting milestone for LALIGA. The launch of an Arabic TikTok account reinforces the league's dedication to bringing fans closer to the game they love, providing the TikTok community with a platform that speaks to the unique culture and passion of Arab football fans."
Exceptional Content for LALIGA Fans
The LALIGA Arabic TikTok account will provide highlights from LALIGA EA Sports matches, bringing fans closer to the action as the season intensifies across all league standings. Additionally, the account will feature special content celebrating legendary players who have defined LALIGA’s legacy, including Lionel Messi, Cristiano Ronaldo, and Diego Armando Maradona.
In recognition of the substantial contributions of Arab players in LALIGA, the account will also spotlight over 80 Arab footballers from countries such as Morocco, Algeria, Tunisia, Mauritania, Saudi Arabia, Egypt, Qatar, and Syria, who have engraved their names in LALIGA history books.
Beyond match highlights, followers can expect a range of curated content produced in collaboration with prominent Arab football influencers. This diverse and comprehensive digital experience promises to cater to the preferences of all fans, offering engaging, informative, and culturally relevant material for Arab football enthusiasts across generations.
© LALIGA - 2025