LALIGA GOAT kicks off with a bang with the Madrid derby

ESPN Argentina took advantage of the popularity of its “Generación F” talent to ask its followers for their predictions about who will be the top scorer of LALIGA (Mbappé or Julián Álvarez) and thus get their hands on one of their jerseys. Similarly, the well-known presenter Inna Puhajkova of Nova Sport in the Czech Republic was in charge of showing the jerseys of both clubs, with more than 3,000 participants in the sweepstakes.

Other broadcasters such as Megogo in Ukraine, beIN Australia, DigitAlb in Albania or Blue Sport in Switzerland also showed the kits of both Madrid teams to capture the interest of their subscribers around this first #LALIGAGOAT contest of the season.

In Southeast Asia, SCTV Vietnam selected its Tik Tok account to host this contest, where followers had to guess Jude Bellingham's iconic celebration to win LALIGA prizes. Likewise, in Indonesia, Thailand, Malaysia and Singapore, beIN Sports and its main sub-licenses asked their subscribers which player would score first in the Madrid derby with a multitude of collaborative posts.

On the other hand, we highlight the campaigns of Canal Plus in Africa, which chose to ask for the coach who had won the most titles, and those of DAZN in Taiwan and DAZN in Japan, with contests for their fans to choose their favorite jersey from among the different EA Sports LALIGA clubs.

A multitude of promotions for another season full of activations with which we help our right holders to bring LALIGA closer to our fans around the world.