LaLiga Exhibition, the LaLiga roadshow set to tour the world

LaLiga Exhibition is here. The innovative project is the latest instalment of LaLiga's internationalisation strategy which aims to bring the competition closer to every fan all over the world. It will kick off during the current 2018/19 season alongside Krypteia, who will join LaLiga on this ambitious initiative as its commercial partner.

This new concept consists of the creation of a LaLiga roadshow which will travel the planet and bring the competition's history closer to LaLiga fans the world over. LaLiga Exhibition joins other projects that were launched last season, such as themed restaurants in the LaLiga Lounge in Doha and LaLiga Corner, which is currently with 8 SportsBar in different hotels around the globe that are part of the Palladium chain.

Mexico will host the first LaLiga Exhibition in February 2019, allowing Mexican fans to find out about the history of LaLiga and its clubs, among other things.

Once the LaLiga roadshow gets underway, it will embark on a tour of different strategical regions over the coming seasons.

Oscar Mayo, LaLiga's director of international development, stated, "At LaLiga, we're strongly committed to the international expansion of Spanish football. LaLiga Exhibition will allow us to reach millions of LaLiga fans all over the world through transmitting the values, history and culture entrenched in Spanish football and clubs."

Oscar Romero, CEO of Krypteia Capital, added, "It's a pleasure for us to be associated with the brand representing the best league in the world and we believe that we can contribute to its internationalisation process by calling upon our experience. Alongside LaLiga, we'll also take the different projects that LaLiga is working on to fans in the countries that the roadshow will be visiting."

LaLiga Exhibition will be composed of a series of themed sections, with one for football fans and LaLiga aficionados to find out all about the history of the competition, the 42 participating clubs, their stadiums and honours' lists.

The roadshow will also have areas dedicated to women's football, corporate social responsibility projects through the LaLiga Foundation, international sport projects and a LaLiga Santander trophy exhibition, as well as an audiovisual and interactive gaming section where fans can soak up the LaLiga Santander experience first-hand. Supporters will also be able to enjoy all the action with league fixtures broadcast live in the fan zone.