Globalia, official LaLiga sponsor

Globalia, Spain's biggest tourism group, has just become an official LaLiga sponsor.
In fact, it is the group's airline, Air Europa, and travel agent, Halcon Viajes, which will act as official sponsors of LaLiga Santander and LaLiga 1l2l3 via several media channels. The sponsorship deal, under which Globalia has exclusive access to Spain's domestic airline and travel agent markets, is for the 2016/17 season and kicks off on 19 August.

"Here at Globalia, we've always placed special emphasis on linking our group's image to the world of sport. Our presence is constantly increasing: we are the official travel agent for 27 LaLiga clubs, and we are also present in other sporting disciplines," said the group's president, Juan Jose Hidalgo. "We're extremely proud to see the names of Air Europa and Halcon Viajes in partnership with the best professional football league in the world. I believe that LaLiga and Grupo Globalia epitomise those values, including excellence and quality, that have always characterised the world of sport, both at home and abroad."

"LaLiga is the best domestic league competition in the world and, as such, we're looking to partner up with leading brands over an array of sectors in order to add prestige to our brand. Our objective is to expand our brand and this partnership with Globalia is just another step towards that goal," said LaLiga president, Javier Tebas.