Football, Spain's brand

Thanks to the Liga BBVA and Liga Adelante, the passion of football reaches every corner of the world each weekend. The Liga de Fútbol Profesional is the best league in the world, the one that can count the most international stars in its ranks and the one that unites the most UEFA Champions League winners. It is a unique league that exports values and positions Spain’s brand in a global world.

LFP World Challenge has been created in order to strengthen the presence of the Liga de Fútbol Profesional together with Marca España by means of matches, special events, conferences and much more. It is an initiative by means of which football becomes another tool for generating confidence in Spain.

The event will help football be understood as a meeting point at which business is done and football is enjoyed; it is a journey towards excellence.