LALIGA’s international broadcasters join the LALIGA VS RACISM campaign

This year, the campaign has gone global thanks to the involvement of LALIGA’s international broadcasters.

LALIGA has distributed 60 official VS RACISM shirts, along with 20 balls and 20 armbands, to our official rightsholders around the world to help amplify the message of this important initiative.

Broadcasters have incorporated these materials into their programming and social media content. For instance, by organizing giveaways, showcasing the shirt and ball on set, and sharing the campaign's messages with their audiences. The response has been outstanding in regions such as Japan, South Korea, China, Taiwan, Argentina, Switzerland, Poland, Serbia, Greece, Portugal, Hungary, Georgia, Tanzania, and Canada, among many others.

To highlight this global activation, LALIGA has created a special video featuring some of the campaign’s most impactful moments #humanartvsracism, showcasing how our broadcast partners have engaged millions of fans around the world.