LALIGA hosts the last session of the “ATP & LALIGA Business Education Programme”

LALIGA, through its educational department LALIGA BUSINESS SCHOOL, hosted the ATP & LALIGA Business Education Programme for the second consecutive year. The ATP course, in partnership with LALIGA, offers athletes a comprehensive vision of the management verticals within the sports industry.

The course, which took place between March and April over a combined 24 hours, consisted of three phases: the first, which took place in Miami, on leadership in the sports industry and event management; the second, which was done online, focused on digital transformation, evolution of sports broadcasting, sustainability applied to the sports industry and communication strategies; and the third, at LALIGA headquarters, on the new era of sports marketing.

The ATP values the importance of such initiatives. In the words of ATP Chairman Andrea Gaudenzi: “Education is an important pillar for the ATP and that's why, in addition to investing in it, we’re working to develop more educational projects in the future alongside LALIGA, a sports property that is growing and innovating enormously in the field of education”.

For José Moya, Director of LALIGA Business School: “It's a privilege to be able to count on a partner of this level for another year and it's a pleasure to see the success of the programme through the positive feedback from the players themselves, who, both in the previous edition and the current one, have expressed how useful they are, confirming their success. We believe that the academic development of sportsmen and women to be essential. We're already doing that with the Global Players Program, the course that we've developed exclusively for our active LALIGA players, and we're reaffirming our commitment in this direction with the ATP & LALIGA Business Education Programme”.

The following tennis players are participating in the programme: Fabrice Martin, Pedro Martinez, Andra Vavassori, Yannick Hanfmann, Andres Molteni, Máximo Gonzalez, Marton Fucsovics, Nicolas Moreno de A., Austin Krajicek, Patrick Kypson, Franko Skugor, Taro Daniel, Dusan Lajovic, Camilo Ugo Carabelli, Aldin Setkic, Jan Zielinski, Marcelo Arevalo, Nathaniel Lammons, Sadio Doumbia, M.A Reyes Varela.

LALIGA maintains its commitment to providing education for sportspeople, this time co-organising the ATP & LALIGA Business Education Programme for the second consecutive year. This educational programme help is designed to build professional tennis players' knowledge of all aspects of the sports industry, thus encouraging high-quality learning to improve their present and future opportunities.