LALIGA awarded YouTube Diamond Play Button after reaching 10 million subscribers

LALIGA has made history by becoming the first football league in the world to receive YouTube’s prestigious Diamond Play Button, an award reserved for channels that exceed 10 million subscribers. Francesca Mortari, YouTube Director for Spain and Italy, presented the accolade to Alfredo Bermejo, Director of Digital Strategy at LALIGA, during the YouTube Works Awards 2024 ceremony. This event highlights the best digital strategies and underscores LALIGA’s success and leadership in the digital arena.

This milestone positions LALIGA as a leader in the creation of audiovisual content in the world of sport. In addition to its more than 11 million subscribers, LALIGA's YouTube channel has accumulated more than 3.6 billion views, reflecting the loyalty of its followers and the impact of its digital strategy.

The Diamond Play Button is the second highest category awarded by YouTube, behind only the Red Diamond Play Button, which is reserved for channels that reach 100 million subscribers. In the sports sector, only 19 channels worldwide have achieved this honour, including NBA, NFL, UFC, Olympics and F1. In Spain, LALIGA joins a select group of 41 creators who have attained this distinction, and within the sports category, only Real Madrid and FC Barcelona share this record.

Alfredo Bermejo, Director of Digital Strategy at LALIGA, highlighted the importance of this achievement for LALIGA: "This recognition is the result of our work and effort to connect with our fans around the world through innovative and quality content. We will continue to invest in digital growth as one of LALIGA’s strategic pillars."

With this award, LALIGA reaffirms its leadership in the digital landscape, consolidating its position as a pioneer in engaging with its followers and expanding the competition’s global presence.