LALIGA and TikTok sign partnership agreement to promote innovation in sports content

Today, LALIGA and TikTok announced a strategic collaboration agreement that establishes the popular short-form video platform as a priority digital content partner for the competition. The partnership marks a milestone in the way football fans will be able to enjoy and connect with their favourite sport, offering innovative LALIGA experiences and exclusive content to TikTok's global community of more than one billion users.

As part of the agreement, TikTok becomes the go-to platform for the distribution of official LALIGA content, which will include special formats designed specifically for the application's dynamic and creative ecosystem. LALIGA will take advantage of TikTok's unique functionalities and features to offer exclusive content using the hashtag #InsideLALIGA, where fans can get a privileged look behind the scenes of Spanish football.

Fans will have the opportunity to enjoy unique experiences crafted in collaboration with some of TikTok's leading content creators, who will enrich the sporting experience thanks to their fresh, dynamic style. From on pitch action, seen from a different perspective, to iconic moments from the day-to-day life of the clubs, users will be able to follow all things LALIGA closely.

Additionally, TikTok becomes the priority innovation partner for LALIGA, its clubs and players, which will give them preferential access to new functionalities and advanced formats on the platform. This will allow LALIGA to offer unique digital activations at key moments of the season, such as the most eagerly awaited derbies, competition finals and other important dates for football fans.

Furthermore, as part of the collaboration, training activities will be conducted for LALIGA clubs and professionals, in order to promote digital skills, so that they can optimise the use of TikTok as a communication tool, maximising their connection with the community and impact on the platform.

With this agreement, LALIGA continues its commitment to innovation and reaching new audiences through digital formats. TikTok, in turn, reaffirms its commitment to being the leading entertainment channel, driving innovation in the Spanish sports industry at a global level, reaching millions of football fans around the world.